Here‘s some useful advice:
“Don’t lump all non-I.T. functions into a single bucket called the business!”
The post goes on to give examples of how to sell the idea of an SOA to a variety of audiences within the enterprise. However, I think that the quote above is worth re-reading. I find referring to “the business” to be inaccurate and unhelpful. Is it really the case that “the business” want to do x – or is it department y or the Head of z. This contextual information is crucial. Three things happen without it. Firstly, the wrong solution may be identified – for instance, a strategic enterprise solution may be identified where a point solution would have sufficed. Secondly, the impression is created that there is an enterprise wide consensus. Thirdly, it implies a them and us situation. If you’ve got into the habit of referring to “the business”, make an effort to identify who you really mean.